Karl Schwitzke, Founder - Schwitzke & Partner GmbH
Karl Schwitzke, born in 1955, immediately went abroad to acquire international experience, after finishing his studies in Kaiserslautern and obtaining a degree in design and interior design. With Associated Space Design in Atlanta, he realized projects for the State Department, Black & Decker and the Prudential Life Insurance Company. The defining time for his view on marketing and retail, store and branding were his years as department head with Esprit, where he had decisive influence on the image performance of this fashion and lifestyle brand. In 1989, Karl Schwitzke founded the design company Schwitzke & Partner, a success story, which he has since strategically built up, renewed and expanded with the clear goal of developing successful retail concepts for international brands. Numerous awards he has received bear witness to this, as well as the countless publications that have been written about his projects.